Bengaluru-based guitarist, composer and producer Sahil Jagtiani doesn’t contemplate himself a YouTuber, however he does stream at the least a pair hours’ value of movies on the platform to see what the competitors is as much as. In his case, he’s increase his channel SSJ Productions to turn out to be a daily house for guitar nerds, amateurs and fans.
His new video collection, Guitar Gear Gyan, which began in June, has been steadily gaining 1000’s of views, for Jagtiani’s manner of speaking a few guitar and its equipment, particularly for an Indian viewers. He says, “A lot of the guitarists and purists are enjoying it. It’s meant for an audiophile, but we’re toning it down a little bit. We’re getting basic lessons and tech tips, covering guitars under ₹5,000.”
It helps that Jagtiani additionally has SSJ Productions Non secular with about 13,000 subscribers and has been a musician for nicely over 20 years with about 30 albums to his identify. However the motive he needs to spend hours watching movies put up by different guitar gear channels is as a result of he admits he’s nonetheless studying. He factors out that one part that all the time pursuits him is ‘Too Afraid to Ask’. He provides, “In India, we’re too afraid to ask. That’s the truth. If you don’t know, you’re considered stupid. We want to remove that taboo. You should ask, because that’s how you learn. Even if I make a mistake on the channel, I’m open to sharing it with the public.”
Jagtiani says an unhealthy setting of jealousy exists among the many main platforms within the Indian guitar neighborhood. The opposite drawback is maybe a lesser recognized one for most people who could choose up taking part in the guitar as a interest. “Around 99% of the guitar equipment here is sub-standard Chinese stuff; stuff that’s been rejected by America. Indians don’t know how to check the bridge or the neck or the fret. If it just looks good, we buy it.”
Shot in 4K definition (which is definitely not low cost for SSJ), Jagtiani mentions that they’re glad that guitar firms have been forthcoming with their tools. He says, “We’ve told manufacturers that we need the freedom to trash it if it’s bad. A lot of them have kept in touch with us and given us stuff.” There are guitar giveaways, impact pedal opinions, technical tips on tips on how to deal with and care to your guitar and opinions of latest fashions of guitars.
Jagtiani says, “I want people to say, ‘I never knew that’. That will make us feel that we’re on the right track.”