In a one in every of its form, unique, long-term partnership in India, main web leisure service Netflix is getting right into a multi-year cope with Karan Johar’s digital content material firm Dharmatic Leisure for content material creation. As a part of the deal, Dharmatic will produce a variety of latest fiction and non-fiction sequence and movies solely for the streaming big.
Although Netflix will proceed to work with different creators within the business, the collaboration with Dharmatic is being described as a uncommon “deep partnership”.
In an unique chat with Bharat.One, Mr. Johar spoke of it as a “collaboration of equals”. “We decided to focus on one strong group as opposed to multiple partnerships,” he mentioned, including in jest that it’s a wedding through which Dharmatic gained’t cheat on Netflix.
Netflix and Mr. Johar first labored collectively final 12 months on the anthology movie Lust Tales. He’s additionally concerned in two upcoming Netflix authentic movies — he’s directing one of many movies within the anthology Ghost Tales and producing Ruchi Narain’s Responsible. Mr. Johar may even be internet hosting a relationship actuality present, What The Love?, for Netflix that’s being produced by BBC Studios India.
Netflix was drawn to the model of cinema and storytelling that Mr Johar represents. “We like the ethos, the artistic integrity, the young vibe, the fact that he has always remained relevant and has discovered and nurtured new talent… It blends in with Netflix ethos; it’s a perfect match… It would be interesting to see his take on multi-season, long format storytelling,” mentioned Monika Shergill, director, worldwide originals, Netflix India.
“The question was never why Karan Johar, but why not,” mentioned Srishti Behl Arya, director, worldwide authentic movie, Netflix India.
“Johar and Dharmatic Entertainment will have all the creative freedom and support they need to create pioneering dramas and unscripted series — as well as films — for our members all over the world,” mentioned Bela Bajaria, VP, worldwide originals, Netflix.
In response to Mr. Johar, with its distinctive inventive freedom and instantaneous world attain, Netflix offers a fearless area for creators. “I’m super excited about the projects we already have in development and the limitless possibilities ahead. To create universal stories from India that the world discovers is an incredible and unprecedented opportunity,” he mentioned.
Apoorva Mehta, CEO, Dharma Productions, expressed pleasure in regards to the storytelling potentialities forward. “With Netflix as the new storytelling home for Dharmatic Entertainment, I have the highest hopes for what we can do together. Our vision is to create differentiated stories across diverse genres and we can’t wait to craft and usher many more remarkable series and films into the world with Netflix,” he mentioned. Dharmatic is the digital content material arm beneath Dharma Productions.