Bajaj Auto on Wednesday re-introduced the long-lasting scooter model Chetak, albeit in an electrical avatar. The corporate, nonetheless, can be asserting the value of the product in January when the gross sales will start.
The launch comes shut on the heels of the corporate’s latest disagreement with Niti Aayog over the federal government assume tank’s proposal to ban ICE-based three-wheelers after 2023, and fewer than 150 cc two-wheelers by 2025.
‘No change in strategy’
The corporate’s MD Rajiv Bajaj mentioned that the launch of the e-scooter didn’t imply that the corporate was making a comeback into the normal scooter section.
“We are not changing our strategy,” he mentioned, including that Bajaj Auto would proceed to give attention to bikes for quantity, whereas the e-scooter, together with different manufacturers like KTM and Triumph, would act as ‘meaningful’ additions in area of interest segments.
Battle of curiosity
“The biggest hurdle [for electric vehicles] is the conflict of interest in the minds of manufacturers since they are making money from petrol and diesel vehicles. The fact that Bajaj doesn’t sell scooters is our biggest strength as far as electric scooter is concerned. We are starting from here because there is no conflict of interest. Everything is additional sales,” he mentioned.
Whereas he didn’t share the funding that went into constructing the e-vehicle, Mr. Bajaj identified that on account of discount in company tax, the corporate would save about ₹400-500 crore.
The corporate would initially promote the brand new Chetak in Pune and Bengaluru.
Whereas asserting the brand new Chetak, Mr. Bajaj took a dig at a few of his rivals, saying that he was shocked that “some battery makers had launched electric vehicles. “What surprised me even more is that some who were importing TV, fridge, mobiles have also started selling electric scooters.” He added that one other two-wheeler had invested in a electrical two-wheeler start-up. “We at Bajaj are engineers and we make our own things,” he mentioned.
The brand new scooter was launched by Street and Highways Minister Nitin Gadkari and Niti Aayog CEO Amitabh Kant. Mr. Gadkari promised that the federal government would quickly come out with a scrappage coverage, which might open up the nation for bringing in scrap from different worldwide markets as effectively.
Mr. Kant added that India wanted to change into a world manufacturing hub for electrical automobiles because it had already misplaced within the manufacturing of four-wheelers, cell phones, telecom gear and photo voltaic cells.