Began in 2016 by Nancy Bhasin and Vaybhav Singh with swap events in Delhi and NCR, This for That, in September 2018 reworked into an app-based platform for girls throughout India to swap style and sweetness merchandise. Up to now, 25,000 individuals have downloaded the app and 4,000 to five,000 individuals use it month-to-month.
Nancy says, “The number of conscious shoppers is very less. The rest want to buy and hoard more. The whole point is to make sustainability palatable. We do so by layering it under a great deal and so you feel like you saved money as well as the environment.”
Stating that there is no such thing as a restriction on the merchandise that may be put up for swap, she provides, “Women exchange everything from fitness gear and even lingerie. We started getting a lot of uploads for sports bras and expensive branded bras which we used to reject. But we had to change that because we were getting messages saying ‘we already have a swapper, please allow it’. ”
The way it works: Enroll on the app through Fb. All gadgets are uploaded by particular person customers, slotted underneath totally different classes. If in case you have one thing to swap, add a photograph of the product and fill in particulars equivalent to situation, model, sizing, worth and so forth. Every product is checked by This for That. Subsequent, hit the swap button and the app will present options on merchandise that you could be like. It’s not vital that it’s a must to swap one merchandise for an additional. With a purpose to match the worth of an merchandise you favored in somebody’s closet, you possibly can provide multiple merchandise in return.
This for That app is offered on Play Retailer. It affords doorstep pickup and drop-off throughout India. Delivery expenses apply.
In July 2014, 4 buddies had the thought for Alternate Room, a curated eco-friendly wardrobe-swap initiative. The group that began with 10 contributors now has 1,670 Instagram followers. In response to co-founders Sai Sangeet Paliwal and Prithvi Rao, the final occasion held on September 29, noticed over 1,200 gadgets altering fingers with over 100 contributors in simply 4 hours.
The way it works: Contributors are divided into swappers and consumers. As a swapper, drop off the gadgets you wish to give for trade. Factors are allotted for every merchandise primarily based on variables equivalent to fashionability and high quality. Buy the merchandise utilizing your factors or use money in case you have run out of factors. Alternate Room additionally holds gross sales of pre-loved gadgets. For particulars, take a look at their Instagram or Fb web page.
GreenStitched, however, was began in 2015, with the purpose of inspiring sustainable style. Says founder Dhawal Mane, “We do that through talks, film screenings and so on. The swaps, held under SwapStitched, began in April 2018. Till date, GreenStitched has conducted eight events in Bengaluru and one in Mumbai in partnership with Fair Trunk. So far, 300 people have participated and over 800 items have been swapped,” says Dhawal. Stating that the swaps are organised for all genders, he says, “It’s really nice for us to be inclusive as a community.”
The way it works: Entry prices ₹100 per individual. Contributors can convey as much as 10 items of clothes to the venue on the day of the swap. Every merchandise is checked to see if it meets high quality parameters and solely accredited items it to the swap. For every accredited merchandise, you obtain a coupon that may be exchanged for an additional merchandise of your alternative. For particulars, log onto www.visitgreenstitched.com
Chennai remains to be warming as much as the thought, be it via a sale or a swap. The festive season notably, is synonymous with new garments. Veena Balakrishnan, co-founder of eco-friendly retail model Everwards that’s pushing this development within the metropolis, says, “There is a lot more demand for giving than buying. At most 10% of the clothes we get, end up being sold. Often, the effort and cost of checking, ironing and readying the clothes for the sale becomes more than the sales themselves.”
Everwards is pricing the pre-loved garments at about 10% of MRP, even those that also have tags connected. “If people see quality clothes, minimally worn, at low prices, it might act as a bait for them to opt for pre-loved,” she explains. Up to now, most of their gadgets comprise tops and jewelry, although they’re making an attempt to get extra saris. Not solely as a result of they’re free-size, but additionally as a result of saris are more and more in demand among the many 20-plus crowd, and are interesting even when they’re outdated items. Everwards held the fourth version of its pre-loved garments gross sales earlier this month; these often appeal to about 150-200 individuals. “We wanted to help people practise the art of letting go, because most of us buy impulsively, without thinking of the repercussions.”
The way it works: For updates on future gross sales and methods to donate, comply with the Everwards India Instagram web page.
At Hyderabad’s not too long ago began month-to-month Eco Bazaar, an initiative by Nidarshana Saikia Das and Aruna Nayagam, there’s a swap stall arrange in each version. Final month, the stall featured kids’s toys and books, whereas earlier this month it was saris and equipment. “We are thinking of making it menswear next month,” says Nidarshana. What’s left behind is given to Goonj, an NGO the bazaar has tied up with. “We don’t want this to be a dumping ground for old clothes. So we put a limit of three that you can bring, and three that you can take back,” she provides. With saris, the idea appears to have actually labored, however the workforce is ready to see how it will go together with extra size-specific gadgets like with tops and kurtas.
Eco Bazaar as a complete noticed a footfall of 300 in October, whereas the swap retailer noticed about 50 individuals coming in to test it out of curiosity. Earlier than this specific swap retailer took place, city-based NGO Disha Collective had already been making an attempt out garments swaps of their very own at Paaka Cafe, which they share a campus with. Says collective member Tejasvi Satya, “There is no denying that the fashion industry leaves an impact on the environment. Billions of pounds of clothing go into landfills globally, every year.”
The way it works: On the subsequent Disha Collective garments swap (comply with their Fb web page for particulars), pay ₹100 on the entrance. Alternate your garments for tokens after volunteers have checked them for high quality. Go to the trade ground and choose what you need. The variety of tokens you might have, equals the variety of gadgets you possibly can take.