Sujata and Taniya Biswas may need launched their sustainable sari model in 2016, however their affiliation with the garment goes again to their childhood. The sisters recall their grandmother’s mushy cream mulmul sari that kickstarted their obsession. Each sari fanatic has an identical story of how they fell in love with the drape — they usually like to speak about it. That is what the duo need to capitalise on with their new podcast, Musings of Suta.
Hooked to podcasts themselves, the entrepreneurs realised the potential for his or her tales to achieve a bigger viewers than simply their social media followers. “When we wanted to listen to podcasts about budding businesses run by women entrepreneurs, we couldn’t find any. We realised that there aren’t many women talking about their bootstrapped business and decided to be the pioneers,” begins Taniya.
Hubhopper, India’s largest podcasting and audio-on-demand platform, got here on board to assist them make this a actuality. Delhi-based tech entrepreneur and founding father of the platform, Gautam Raj Anand, says the partnership labored as a result of, “Suta and Hubhopper have similar origin stories — in both cases, the founders quit their day jobs and started their own ventures. We also have a common consumer base, which is listening to audio content, and looking for stories of sustainable brands they can support”.
4 episodes in, the siblings have spoken about being enterprise companions, festive clothes reminiscences, and their insights on how saris are perceived. “We wanted it to be about our journey, our lives, the learnings and stories that pushed us and inspire us to keep going,” explains Sujata, including, “Every topic has been chosen to help anyone dealing with a similar situation, and addresses both the fun and seriousness of being an entrepreneur. We will also be talking about our experiences with the weavers, how it humbled us and why we want our saris to reach as many cupboards as possible.” The present is transient, at roughly 12 minutes, which makes for straightforward listening.
Whereas they sound a bit self-conscious within the first couple of episodes, they’ve now hit their stride in a extra conversational, unscripted tone. Language was a deciding issue within the viewers they have been capable of attain. “Our numbers improved once we started speaking in Hinglish. We have around 70% coming back for the next episode,” says Taniya. The primary season won’t have visitor audio system, however Sujata muses, ”If we’re picked up for a second season, why not?”
Hear on hubhopper.com