Rohit Gandhi and Rahul Khanna began designing in 1997. That was lengthy earlier than Fb and Instagram got here into existence and have become propagators of artistic work. Issues relied an amazing deal on phrase of mouth again then. As compared, designers at the moment have it rather a lot simpler, believes Rahul, one half of vogue label Rohit Gandhi + Rahul Khanna. “In the initial days, we did everything… we were designers, button makers and managers of the brand,” smiles Rahul, who was within the metropolis to showcase Interstellar, the label’s Winter Festive 19 assortment that they showcased on the Lakme Trend Week in August this yr, after a break of 15 years.
Shimmer, sequins, crystals and hematite stones abound on this assortment that has silhouettes in satins, frosted silks, tulles and organza. Count on slits, energy shoulders and parts that border on futuristic type and a color palette dominated by black, gray, pewter blue, and white. “The line is inspired by the galaxy. It revolves around stars and star bursts. There are geometric patterns like you would see in the galaxy,” explains Rahul. As with most RGRK garments, the bling is muted. “When we do embellishments, we oxidise it so it looks subtle,” he says.
Rahul and Rohit are continuously attempting to innovate. That is how they’ve stayed related in a quickly altering market. During the last 22 years, they’ve designed garments for technology X, millennials and now gen Z. It’s difficult creating for various age brackets, he admits. Because the youthful purchasers are able to experiment and don’t shrink back from color, their garments have a contact of quirkiness. “We give them new shapes and cuts. But lately, I have noticed, what we make for millennials is being worn by an older crowd too,” he says and with amusing provides, “I am wearing those fun clothes, and I am 45.”
Within the final 5 years, purchasers have turn into much more particular too. The millennials, particularly, need eco-friendly and natural supplies. They don’t wish to put on artificial. They need pure cloth. “That is where the market is going. We have started using recyclable fabric. We are doing more research and have started a silk and khadi mix,” he says. The label has a cell that appears at new improvements in materials, parts of design, what kids nowadays need. With prospects procuring on their telephones, RGRK is making their e-commerce extra viable.
“We are diversifying our business into different segments, starting with home furnishing that is launching next month. We just did a line of carpets. In addition, we also run the Palette Art gallery in Delhi and curate art shows,” he provides. Plus, they’ve began work on their line for 2020: it’s all about sheer organza. The main focus will largely be on wearability and ending, one thing they’re as specific about as building abilities and minimalism.
Interstellar is on show until December 25 at Evoluzione, 3, Khader Nawaz Khan Highway.