“If you look at the history of film posters, illustrations were a big thing but over a period of time photography took over because of the ease that comes with the medium,” says Somesh Kumar whose work is being showcased below Chitrakaar watching Chitrahaar at The Courtyard until March 6. Count on to see illustrated posters of movies and exhibits equivalent to Sacred Video games, Stranger Issues, Recreation of Thrones, Masaan, Kaagaz Ke Phool, Andhadhun, Inside Llewyn Davis, and Pather Panchali.
The 32-year-old Bengaluru-based graphic designer and illustrator, who runs ByTwo Design along with his buddy Hazel Karkaria, merged his love for illustrations and movies to create this ardour mission. “I have been working on the posters for the last seven years. I have used the alternative version of a film poster of bringing out the idea behind the script with illustrations.”
Stating that he has created posters for the movies and exhibits he enjoys, Somesh says, “Typically, what occurs is that after I’m watching one thing, I get an concept that this is usually a good movie poster. For instance, I used to be watching Andhadhun and the scene the place the chicken dropping falls on his glasses doesn’t appear very consequential however it’s an indication of how every little thing modifications for the protagonist. Then I had the thought that it will be good to do a poster the place it’s a close-up. For those who look carefully, you possibly can see the reflection of the piano he’s taking part in and below the piano are the legs of the lifeless physique. From a distance, it simply appears to be like like Ayushmann Khurrana’s face with the chicken dropping on the glasses however whenever you go close to, you see one thing extra and that’s what the movie is in a means. There are numerous layers and issues that occur inside the story.”
Somesh provides that currently he has been integrating gifs and movie posters collectively. “It works really well for social media. It gives you a bit more to play with because you can animate certain things. It is a mini narrative with a beginning, middle and end.”
As for the artwork of movie poster-making and the way it has modified, Somesh says, “With illustrations, it is more of collectibles and not mainstream. Mainstream posters are tied to the idea of having the cast on the poster. And it doesn’t let the idea of marrying that with the story of the film. The only time illustrations happen is when it’s done for a film festival or as a collectible. Also, using illustrations as a medium for film posters doesn’t happen a lot. It happens when it is a big film. For example, in south India, you have really large cut-outs when a big film is going to release or driven by print-making where lithography was used a lot. In Bangalore and Karnataka, I have seen these typical lithographic posters that are fluorescent in colour. They are cheaply produced but still use illustration and has its own sense of aesthetic.”
Small posters are priced at ₹1,500 and the A2 dimension is priced at ₹4,000. Name 9611655100. Customised orders are additionally taken.