Internet collection are extra common than films on excessive (OTT) platforms within the occasions of social distancing and self-isolation, a examine on media consumption has discovered.
As many as 61% viewers want webseries versus 21% choosing movies, based on the examine performed between March 19 and 25 by media consulting agency Ormax Media. A complete 1,500 respondents of ages 15 and above have been polled on-line throughout 92 cities.
On tv, 63% mentioned they have been watching information extra typically than earlier than, whereas 58% mentioned they have been viewing extra films.
Nonetheless, greater than media consumption, it’s bonding with the household that folks (60%) look like spending time on, adopted intently by OTT platforms (57%), social media (46%) and tv (44%). With work at home necessary in lots of cities, 29% mentioned they have been doing extra workplace work from home now than earlier than.
“The idea was to try and understand the difference that has come to play now when people have more time at home. What is it that they are spending it more on,” Ormax CEO Shailesh Kapoor mentioned. One choice chosen by some was gaming, which can not determine prominently within the ballot now, however might enhance within the weeks to return, he mentioned.